To combat high bounce rates, Bích China completely redesigned its website's UI/UX. The new intuitive interface enhances the user experience, builds brand trust, and drives effective SEO growth.

This storytelling campaign uses the "Zero" metaphor to convey our leadership philosophy, aiming to attract culture-fit candidates and build a strong foundation for long-term teamwork.

This branding project establishes a modern, minimalist visual system for PIKBAG, elevating its presence in the organic products and jewelry retail space through cohesive and elegant design.

This capstone project focuses on developing a comprehensive website prototype for Little Palace, a hotel booking platform specifically tailored for families. By balancing an intuitive UX strategy with a highly structured design system, the project delivered a seamless booking experience and was awarded "Best Team" at the UX Foundation.

Alex Nguyễn's 2025 Portfolio serves as an important milestone, highlighting the evolution from Graphic Design to UI/UX Design. Built with a minimalist and elegant design philosophy, this portfolio is not just a collection of projects but a clear reflection of a professional aesthetic and a structured design mindset across every visual touchpoint.