1. Context & Objective

• Context: Having accumulated diverse experience across various design disciplines, there was a strong need to consolidate these works into a cohesive, highly visual narrative that reflects professional growth.

• Objective: The core objective was to create a structured layout that systematically organizes key competencies: Website Design, Logo, Social Media, Visual Identity, and Illustration. It aims to tell a compelling career story, seamlessly blending the meticulous detail of Graphic Design with the logical architecture of UI/UX.

2. Core Concept

• Personal Narrative: The entire portfolio is driven by the authentic spirit of the designer, introducing himself as "a guy who finds joy in chance moments, open endings, and doing it all over again".

• Design Direction: Embracing Minimalism and the principle of "luxury through restraint," the design leverages negative space and clean lines. This creates a modern, professional backdrop that allows the inner artwork and case studies to truly stand out without visual clutter.

3. Design Execution

• Content Structure: The layout is logically structured to guide viewers through distinct specialties. It showcases Website Design for the board game brand "The Kas", Visual Identity for the startup "TopBoardGame", Social Media campaigns for "MyRoom", and detailed illustrations, including the Vietnamese culture-inspired "Exploding Kittens" characters and custom Tet Red Envelope collections.

• Visual Language: Consistency is rigorously maintained through a robust typography system and precise grid alignment. Whether presenting print materials or digital interfaces, the visual language remains crisp, coherent, and distraction-free.