{"collectionById":{"99a5cf03-c505-4a2b-90b9-d66697c5ad9f":{"id":"99a5cf03-c505-4a2b-90b9-d66697c5ad9f","name":"Case studies","fieldSchemas":[{"id":"e0bd67cd-f17e-4968-a58b-33c542c229af","name":"Title","type":"plain_text","role":"primary"},{"id":"ed69cded-27ba-44a0-bab8-fbf8c044cbca","name":"Client","type":"plain_text"},{"id":"1ef5d7e3-52a7-4097-8a45-abcfe238de0a","name":"Role","type":"plain_text"},{"id":"00c22bf7-b190-407d-b93e-81b8a5db8f6d","name":"Project type","type":"plain_text"},{"id":"c9942e24-8620-4920-b235-6194615008c8","name":"Intro","type":"plain_text"},{"id":"47bb0584-30c3-41fa-92be-562570beef96","name":"Hero image","type":"image"},{"id":"2602c513-f95b-406a-9e62-28e8df3567e2","name":"Content","type":"rich_text"},{"id":"0aedb0cf-7919-447d-b6b6-51d71ba22d77","name":"Slug","type":"slug","role":"slug"}],"itemById":{"03235bff-50c8-4b1b-9d45-d29db2ee0929":{"id":"03235bff-50c8-4b1b-9d45-d29db2ee0929","index":"!","collectionId":"99a5cf03-c505-4a2b-90b9-d66697c5ad9f","fields":[{"id":"c8ca5268-cb97-430f-ba0d-bacc4ee9e643","value":"website-redesign","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"0aedb0cf-7919-447d-b6b6-51d71ba22d77"},{"id":"17b12563-3e8b-493b-ae75-b034c94a8048","value":"Website Redesign, UI/UX, Design System, SEO-Driven Design","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"00c22bf7-b190-407d-b93e-81b8a5db8f6d"},{"id":"179f41c0-d5d9-4ecb-87b7-7e95364e80a5","value":"{\"image\":\"ac8b8836f43e8e144ea28920980a9bb673909563\",\"imageThumbnail\":\"76ba92f7ac27c04d5e15b1662f9fa3c7d782be6c\",\"originalImageHeight\":2000,\"originalImageWidth\":3000,\"altText\":\"\",\"fileName\":\"BichChina.jpg\"}","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"47bb0584-30c3-41fa-92be-562570beef96"},{"id":"dc283b7a-0a1b-4c09-9579-2a09af42c886","value":"Website Redesign","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"e0bd67cd-f17e-4968-a58b-33c542c229af"},{"id":"2d51943a-2dc3-4196-9e86-3fb55baa8451","value":"UI/UX Designer","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"1ef5d7e3-52a7-4097-8a45-abcfe238de0a"},{"id":"d3e5c94d-b785-4d3b-99c9-162353287206","value":"To combat high bounce rates, Bích China completely redesigned its website's UI/UX. The new intuitive interface enhances the user experience, builds brand trust, and drives effective SEO growth.","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"c9942e24-8620-4920-b235-6194615008c8"},{"id":"7a2d687c-a66e-4b1c-9e6b-74e69f770860","value":"Bích China","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"ed69cded-27ba-44a0-bab8-fbf8c044cbca"},{"id":"5ecfa491-aa3d-49ee-8ba6-9b29fcae088a","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Web Redesign for Bích China: Optimizing User Experience \u0026 SEO Growth\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Project Overview\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Bích China, a cross-border logistics and e-commerce platform, was struggling with an outdated, cluttered interface that caused high bounce rates and hindered search engine visibility. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The objective of this redesign was two-fold: \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"to revamp the brand’s digital identity to build user trust, \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"and to restructure the website’s architecture and UI to drive SEO growth.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"By focusing on intuitive user flows and a highly structured layout, the new design significantly reduced friction for users importing goods while establishing a strong foundation for organic search performance.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"9ff589bba3622ae16a3009b936b15dbd30340bc2\",\"src\":\"https://s3-alpha-sig.figma.com/img/9ff5/89bb/a3622ae16a3009b936b15dbd30340bc2?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=knkpHlfve0tQ9wfiv8njyrDiAGogSXS~9XZPPyxwQdVvAo0mGaZbISceNjX1BYY8~jst5IwYF5ID9abyRkOU4Alengzzs~ZyfRmpX~zSrn1fbUE9NFJQcrLQmunBtp4gD8MQKC9d933P0HsnaiVUy3bLvw1rNKKWtjx7zdOZPOc7pd3wDIHltwH5c9Ux3Acwmo3eUFnhfRKZgcALVomMhrr~Bm1xCDkwenxHP8u7qDW8sD4ujT9MGdxwZmF~NZACfVbPvLkRSY5er2qQtqwWDqZmk8ZurGQVHH1Mn2KKzWgJFLXgE1nhsx7z~OD4ADTWa5hTMyykc8x0UbijstzinQ__\",\"altText\":\"\",\"originalImageWidth\":1728,\"originalImageHeight\":760,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Process \u0026 Execution\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"SEO-Driven Information Architecture\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I completely overhauled the site map to ensure a logical hierarchy for both users and search engine crawlers. By flattening the architecture and establishing clear, descriptive navigation paths, I made it easier for users to find logistics tools and for search engines to index core service pages.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"cf096b3c5ece309c5e07956af0659a068d9f8818\",\"src\":\"https://s3-alpha-sig.figma.com/img/cf09/6b3c/5ece309c5e07956af0659a068d9f8818?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=la~t-Nq~6yWw4w6Z3deIPOaTn~sLW1hIObvz34NZSyoAaaaJ6F3WpZTBez~KXKzgw-HVrwxnSP~qCBvaZDtgarfH--RlZSUjlSKm2aRkj4p7GMByMHHK51uuTE8Fz5iBEeGhpT3yQIzJN1JG3NKxgy5HYcGSPcZQ0WVM1qN8-Wtd-7FlM0fr~C28KnM4GExpQDKRzBFyPII7ogd0YRjL205v-zgDqEYG9wKXZRXwyW7lrynn5j2Y0-lS~OFtxBgY7q4Tyy3WUxOqIQp8O6EGqbNR~QonNdnObiUv4I8Y6eJrnetF11v-lYVXe7w3FjQWDNxeBydvvpayfQGuY56owQ__\",\"altText\":\"\",\"originalImageWidth\":4445,\"originalImageHeight\":1574,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Brand Revamp \u0026 Design System\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I constructed a comprehensive Design System from scratch to elevate the brand's professionalism. Utilizing a modern, minimalist aesthetic with clean lines and ample whitespace, I replaced the previously dense, overwhelming interface with one that feels premium and trustworthy. This standardization also ensured lighter code and faster page load times—a critical factor for SEO.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"40df0ea9762591b097a8aa4f385e4ad199b13e78\",\"src\":\"https://s3-alpha-sig.figma.com/img/40df/0ea9/762591b097a8aa4f385e4ad199b13e78?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=tXx390d~zH0yJRI~rUJpz0c0PAyNcKg8AuZr868iXf5smIipjeHTy8U0VlQ33SsOWwEhkx2b8M1dYFoUVuibfETe7VyYA6OBT2latrBI04l5w2Koo5JcCZEw5zB95IY2ANZmhs64fnYoGtVDQBwc5DstZIV5KMSNVH5thXakVz7b6ZjvP-kOkK3nRfHeY1zJwZfLhzoQAb1Aq9K9cvkUXO-8HjPTtLTpEEcBeLXT2p7AJVHMFnBvEsc~ASyGZH2Wif1raNPjPcnRTBtHMH969BneDSBuSCDqN6Kyx3rlgGYtzNhbFw0imD-0BoW7bZ-FJIxltsnTjEUNJ0sot19Ttg__\",\"altText\":\"\",\"originalImageWidth\":1440,\"originalImageHeight\":3000,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"aaa9cdde204363f737b06c29d92fc1c6b4edf8f2\",\"src\":\"https://s3-alpha-sig.figma.com/img/aaa9/cdde/204363f737b06c29d92fc1c6b4edf8f2?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=LnS7zV9DxOSCXAX4nyM9njw6qHNZzqzzAG~4jDcknefeEkpQCoMTDC-vyFd2-Acs-xAHeutGHhFcncATNHi42ci-GwJTJmqmnViIWMR6p~PqQjDiYA9Z9QLdxoj4SgYwd3p0r0~lzrpqpwN7hmlNx3VNGwwA7EO1IZz5sPZ491fXZa54bifgw0-rWbScg~dGf9BbAaex-OivFyPm7fJ6erDbTykwFUaxYVrdkMbBeNWnREuinjU8CMIMkMbIMzuv2kOcfiPQvoRnIYzqvS3RqLiLVtppup~EHqGGOY1ex8Q6lG2AQjLi6Wh8LF-qvTaO9kWA07yJRD8CgTC34fz-iA__\",\"altText\":\"\",\"originalImageWidth\":879,\"originalImageHeight\":598,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"f3424c8c0df126d9cbc7b21375a44d5b0bb6facb\",\"src\":\"https://s3-alpha-sig.figma.com/img/f342/4c8c/0df126d9cbc7b21375a44d5b0bb6facb?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=sInxGB31BxAyNtj7T768kNj2NvqrXgJfTLBhMo3Bw-1i6-GvmmxS-D4Y0s9J-gVS~dwWt2Hbc8xRE9z2XDX-GMwwIQLCRXWxPLsZ7EXsdak4EhKF3jzozeoOytL8DDBxVqWPxl5IjF3z0FqpIKML4RMIbKCdS2P7vTaYUQbiXe~MqmVWxy~aLfUH8W~fgfcusqvlq4TjEjdAWA4EuyDXFlHSzv5Pz7u7UHRWYHjPvEhf0qyuOPwIy2P4yxyIqYvbEJjvg83QPglSfVT18Be0d0cH1UPbOkuqPhKJeZxxLGpxfGrStbAc4f9xp0-O5vKfkZTMXHVstk4RNd34NgfFVg__\",\"altText\":\"\",\"originalImageWidth\":1440,\"originalImageHeight\":1748,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Homepage Redesign for Conversion \u0026 Retention\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The new homepage was structured to instantly communicate the value proposition, reducing bounce rates. I designed distinct, visually appealing sections for services, pricing, and tracking, ensuring that essential SEO content (text and targeted headings) was seamlessly integrated into the clean UI without compromising the visual experience.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"4ba858c82c632e9943f6a6278151b4fc9dc983ec\",\"src\":\"https://s3-alpha-sig.figma.com/img/4ba8/58c8/2c632e9943f6a6278151b4fc9dc983ec?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=sETfDEjxcVtSTavU8qsc6bYiWLPVqOOpIKQPCQtWxRbvJdcEaFeyRpwlgUenWhEg4g7G9bDZ-xLh00Z2pCToaflSkfiD6Y1Emex71blR2Pi8cxeQD2QnW-zzInZuoXK52Zz0lNqt7INYBuEdIlhFQl~dgzvHJx8FrjxxaYliyM5Q5mkjbKInxniKtF7frgBhFWFTKAbWyBWoYeXdwAih5Qk2R9V0C5C7YfUJlujCZ8ayRDVf-A1plCf~mejhryWDlq-OJcKt77XtM6dZXX2IXj~qZHNkw1nZFCjDH-AL7dWd9~345K2gc7cxxGZmjW3b-iwuVPdb4xFxHgFq9cbvBQ__\",\"altText\":\"\",\"originalImageWidth\":1728,\"originalImageHeight\":6169,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Streamlined Subpages \u0026 Tools\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Responsive Optimization:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Redesigned the order tracking timelines and pricing calculators to be fully responsive, prioritizing a seamless mobile experience (crucial for modern SEO rankings).\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"User Dashboard:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Reimagined the dashboard as a personalized, distraction-free environment, making it effortless for users to manage active orders and wallet balances.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"2ef7f7c7ea4f670dcfd2a863ddc50320502adb0b\",\"src\":\"https://s3-alpha-sig.figma.com/img/2ef7/f7c7/ea4f670dcfd2a863ddc50320502adb0b?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=EntqKTs10nSTWzlZXi-0qSwqn3ICbokFAgjBfrTa196PtPOtwvlCCII3xxXzK448fzkV4dO3ApvOW3HwKcLVT6cCwJjO6N3nXmz-Se7Lg9jZX3hEMwlgg5qpBS7VJcmQwd9XyBGJox7FZ5urP4idlZVLVp5LIKIN~8vFOlj1Bskm72oD~uOn1GAk7rBl20esSyXpSf0MGOCm5DNtWjtQVrqWp2wPDjVGTKsN2ssLYB03pY0dzOLEKSCq2TDxGcj4RAsORlfg9bvnSJOvGfpzL~6bwhGRupDnNprYL2Y1JlY9Wx3bPGJ32~WQCGJwGAzXhu8oMHsDz~vIT8fg1fzwUQ__\",\"altText\":\"\",\"originalImageWidth\":1728,\"originalImageHeight\":6087,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Takeaways \u0026 Lessons Learned\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Balancing Aesthetics with SEO Requirements\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\": One of the biggest challenges was integrating the text-heavy content required for SEO without ruining the minimalist, clean aesthetic I established. I learned how to use typography hierarchy, strategic whitespace, and progressive disclosure (e.g., accordions for FAQs) to satisfy both search engine algorithms and human visual preferences.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"UX is the Foundation of SEO: \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This project reinforced that good UX directly fuels SEO. By improving site navigation, designing for faster load times via a streamlined Design System, and creating an engaging interface that keeps users on the page longer (lowering bounce rates), the design work became a primary driver of the platform's organic growth.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Value of a Scalable Design System: \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Beyond visual consistency, building a strict component library meant the development team could build cleaner, more semantically correct pages, which ultimately contributed to the site's overall technical SEO health.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1,\"textFormat\":1}}","itemId":"03235bff-50c8-4b1b-9d45-d29db2ee0929","fieldSchemaId":"2602c513-f95b-406a-9e62-28e8df3567e2"}]},"0be05c37-bdcf-46cb-811c-c75e683472fb":{"id":"0be05c37-bdcf-46cb-811c-c75e683472fb","index":"#","collectionId":"99a5cf03-c505-4a2b-90b9-d66697c5ad9f","fields":[{"id":"78a9525a-8b38-4813-bb4d-80365c5a0b6f","value":"branding-identity","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"0aedb0cf-7919-447d-b6b6-51d71ba22d77"},{"id":"703c1f28-d383-417f-b372-7f322c3ef7ba","value":"{\"image\":\"889cdaf7a437049bc27e0f4f46a985b19caf8f38\",\"imageThumbnail\":\"b46c8000da9d2ada1065c380afd9af1601a3e160\",\"originalImageHeight\":4000,\"originalImageWidth\":6000,\"altText\":\"\",\"fileName\":\"Pikbag-2.png\"}","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"47bb0584-30c3-41fa-92be-562570beef96"},{"id":"cc8ccc8b-8cdf-4ca3-88ca-071e8d7678d2","value":"Branding Identity","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"e0bd67cd-f17e-4968-a58b-33c542c229af"}]},"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d":{"id":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","index":"\"","collectionId":"99a5cf03-c505-4a2b-90b9-d66697c5ad9f","fields":[{"id":"f2512912-19ba-4ed3-b6f1-b786444443f4","value":"{\"image\":\"d106bdd20e451ab703c18fefe6e036cd2bf2a74b\",\"imageThumbnail\":\"687642d44f5042291a171feea7091ba08c6197cd\",\"originalImageHeight\":2835,\"originalImageWidth\":4007,\"altText\":\"\",\"fileName\":\"Best Student.png\"}","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"47bb0584-30c3-41fa-92be-562570beef96"},{"id":"92b31b2b-a5b4-4048-a5e8-ab85f1b57e55","value":"team-recruitment","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"0aedb0cf-7919-447d-b6b6-51d71ba22d77"},{"id":"eb133e54-b8b4-4290-a094-c8457bfa40b0","value":"Team Recruitment","itemId":"9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d","fieldSchemaId":"e0bd67cd-f17e-4968-a58b-33c542c229af"}]}}}},"slugByItemId":{"03235bff-50c8-4b1b-9d45-d29db2ee0929":"website-redesign","9cb1532f-a9b4-4ba7-9b00-9c69c06ae43d":"team-recruitment","7fd80cab-fb71-4c9f-b165-cda613fa769a":"little-palace-hotel-booking","1c0ef0b0-3c16-45b9-9b5a-d6e562856c3c":"portfolio-2025","0be05c37-bdcf-46cb-811c-c75e683472fb":"branding-identity"}}