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Context \u0026 Objective\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Challenge:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Booking family accommodations often involves complex decision-making regarding space, safety, and kid-friendly amenities. The challenge was to design a platform that reduces cognitive load for parents and simplifies the planning process.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Objective:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" To build a user-centric website prototype from scratch, backed by a logical Information Architecture (IA) and an in-depth understanding of family travel behaviors.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"fe9dbdc3f715f2f8fd5104f30017aa55195abe9a\",\"src\":\"https://s3-alpha-sig.figma.com/img/fe9d/bdc3/f715f2f8fd5104f30017aa55195abe9a?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=DrzOVcZAuTKIHiPDGp~zyNMnZydNWsCD9G0JrKZ8yH71fLhNJPbWUJKWf8eTmBRZJ9-RO0LQllPRuxGBASzJY5gTEmIFhITNMZb7BkvXUy-Vdb8kCGi5R7FAzMLNiPnfWCgA2F3g9ub4jpBYcQeoP6N4QRrVZrlwFosIKo2kaqQH-dJWsLI1bH4xIAlOuOd3ySSkn1Pq3s3iZgTrDQMoeqwLLhpEl7x8WYmqKL~YEryPmG7--p1lmq4MlpssOE7SkGiaLrOV97GBIPLgu-vSxbxPeNevpK66ANQk3cIGrPm4penRSEDpWvvpIl2EJodHPQfGRgi93hxrJnQhWa~-~A__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1080,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"3c4015588c9f8f4c2595b34096138da795bc359b\",\"src\":\"https://s3-alpha-sig.figma.com/img/3c40/1558/8c9f8f4c2595b34096138da795bc359b?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=sRgUHxK0DvorrXEKkxM0wrIXQl~8bm4PB3w2AUks1r9sFfNkTmIfIInKSQJ0Y8ETn1wcq3QvEc7d5OQVSxsqw~AepaHEVQGLreey1r6bprzTbnbsLl0Cxaj6lOkLbGhvZm3Kenuoo8WFxrzPQ3l4gyu76Bm8rQLsa~HZx~nVLZsPnJ1L~gzHZyRK4oHJNvZgEQpjVZq-88Ci1spy4mVN~5NV42x1l1GAq-com2axwUQw4eMmsCnqzh~8cLlUoPjxKznyOWB3oIdwNibMHwrXdWvTryj3DkBH9R1cZOSnolNSr-sSJqcmowcBkhlBchNAogTQvEyUEaAIx~ctOVe5Yg__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1080,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"2. Core Concept \u0026 UX Strategy\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"User-Centered Research:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" The foundation of the project relied on thorough Empathy Mapping and the development of detailed User Personas to accurately capture the pain points and expectations of parents.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Information Architecture:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" A meticulously structured sitemap was created to ensure that users could effortlessly navigate through room selections, amenities, and the checkout process without friction.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"f5c7d8be97af9e5b00282debaccf6b5b11eb8e17\",\"src\":\"https://s3-alpha-sig.figma.com/img/f5c7/d8be/97af9e5b00282debaccf6b5b11eb8e17?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=pmiUsfrb77yC64wXNNX~X7hMPnHb8AJnZ9iFLMryitmYVe5NXEoUU5LyHYoyEiZc09XBs-yrQFSQsJcffBthFnPYmborMs1P6j2Fx49rFGBo-eFGtz3dpqVWnKGuim24bYK6n6aC4S1-EO1vpQrUACPSY3Gz3ri~4xxpJTaApSTlc3bOv~sG~RMjiT2zfanwY4xUgQFcaqi2sS-fCt~y0~Z4yMM9V8I0k0uUhB3T-ZDZMEXUVxjju~plX~Y9YLOZuQm6mxGOPu0ASxU1zQHQC9HoP0hzIg-LnELXoRxpR4-IjuiaWYdVa-31MxHUtI1Jno~XHWPU3dKFsrsJj~7Xgg__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1080,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"3. Design Execution\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"textFormat\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Comprehensive Design System:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Developed a robust and scalable design system, establishing clear guidelines for typography, color palettes, and UI components to maintain strict visual consistency across the entire platform.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"881a4c7bce30dbc95875a05373ff646c3825a883\",\"src\":\"https://s3-alpha-sig.figma.com/img/881a/4c7b/ce30dbc95875a05373ff646c3825a883?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=cLa4DKFyf6NRNFZBuWfsrZtsrh6o037I7nvfXdvkIGu5JlEyOREYV03YiEV79ym5kmkfZpvnOE86FNJ~QiySyXITn4CkQ~OnEXM-lcjXmYT-YB688lNPb7QJFKicMRy6WDkXywU2fGwInhMpAmG17HCftKsR8mGxJAe5otY3MaTm2My1sarn7X0iRohSSrdZoe300vDomCTgDZFwiw~VpYzzljXGUA7Mum6hGjNS9iP-Qpi1ugbC2hjI4x4qC8i-4C~H5WS2UH8uBpREPClFg2ufTPR9KAg6mj4wuyJ-cjdaxRQgk0BFfkhjjD9OpdqfpQgR561dqN-1xOX0SkJPxA__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1080,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"a1d364fd19c14f7f8240e046822cb23ca5e08bfd\",\"src\":\"https://s3-alpha-sig.figma.com/img/a1d3/64fd/19c14f7f8240e046822cb23ca5e08bfd?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=GcSoB5DYLp1q04taEkKkgfeduvP6BXkKReOLaSNYQQzi0aAbk73wSB1AF-mwp3A55a41IQSHeFXZKrV8kOSmSLOh90fg8fvGHYimbEZ0uHmH87NMXSAN6RcEGpSdEL3CIbbN2krJO2-8cQMHctW4KN2AB1Fh7lqU422~dkxRhSGXlFo~RecuhRU7jq4a0Av2xEFB~vkyxKPiL8xXTThB3rOrvOTeRT4wn8cRzMoP8d7IAqDrT6ocK0PLm9Z2q06SOyI9ZQSZ3ZwiG875XjPmGtOod1~Ps79eQqmtUQXbjexkxCLFdvCjqW12UlxjIGG8EI2aPEluZzsglgr17pKZSQ__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1080,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"b0e15513f5d4589148c63177f74334cba1a39e85\",\"src\":\"https://s3-alpha-sig.figma.com/img/b0e1/5513/f5d4589148c63177f74334cba1a39e85?Expires=1781481600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=gJ7vWH2pG4u5b3ShEVDBFV2HBs63uDNBwnuT0hwTkzDEpqDRhDngcmqm2AG0qydE3RNRnsPWtEjbEPolipBzGnKPakpfkWJBNnF5qedHaLFHho-gPkQzPsSyeE2NL5K6vAjww9QwydTC~c52XKD3COfBpc7UsHKLr7n3UMcVJnFHqEJN5lYsz3YLU~QmWXu0qhV2i1ecbY8~JRrr1fbRoboSAZPmQo1kQhiTIjnbyT6FQw6Trvp6zRBNvwpf7j1tKMGoX6g182QSe18d4CBGWLd2p2t5R79eN3idLMfCFSTqXJ7tNSCacFbm079g2zcWCpYcH6cjt7rQIYPsVZhqEQ__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1080,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"High-Fidelity Prototyping:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Translated the wireframes and UX research into a polished, modern website prototype. The visual aesthetic leaned into a clean, professional, and trustworthy European style, ensuring a premium feel.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"textFormat\":1,\"value\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"textFormat\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"🔗 \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Explore the interactive prototype here\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\": \",\"type\":\"text\",\"version\":1},{\"children\":[{\"detail\":0,\"format\":3,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Prototyping\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"link\",\"version\":1,\"textFormat\":3,\"rel\":\"noreferrer\",\"target\":null,\"title\":null,\"url\":\"\"},{\"detail\":0,\"format\":3,\"mode\":\"normal\",\"style\":\"\",\"text\":\" \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":3,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"4. 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